Alain started his career in 1991 as an Art director at Leo Burnett Beirut. Two years later, he co-founded Mind the Gap, a renowned design and communication hot shop. In 1996, Alain took a two-year sabbatical to concentrate on his other passion: playing and composing music.   

He then came back to the business, working for Saatchi & Saatchi and Grey, before joining Drive Dentsu in 2011 as the Executive Creative Director for the Levant and North Africa region, taking the company to the top rank within the best agencies in the sector. 

Along the years Alain has won numerous awards from around the world such as the New York Festivals, Epica, Cresta awards, Dubai Lynx, Mena Cristal, Pikasso d'Or and many more. 

In 2017 Alain decided to leave the comforts of global agencies behind, to pursue the exciting adventure of building his own company: Bluetrain.