ALAIN SHOUCAIR

EXECUTIVE CREATIVE DIRECTOR

About

I’m an Executive Creative Director with over 25 years of experience shaping brands, building high-performing teams, and delivering impactful work across the Middle East.

I’ve worked across global networks including Ogilvy, Dentsu, and Grey, as well as founding my own agency—partnering with some of the region’s most recognized brands to help them evolve, grow, and connect more meaningfully.

I have a strong track record in elevating creative output, winning and retaining strategic accounts, and driving business growth through clear thinking and strong ideas.

Most brands don’t fail because of bad ideas.
They fail because of safe ones.

Experience has taught me that creativity is not what you add.
It is what you choose.

My work has been recognized with international and regional awards including Dubai Lynx, Epica Awards, and New York Festivals.

Today, I serve as AI Champion at Ogilvy Qatar, exploring how emerging technologies are reshaping creativity, content, and brand experiences.

I’m passionate about building teams, mentoring talent, and pushing creative boundaries in a constantly evolving industry.