https://www.alainshoucair.com/our-story daily 1.0 2026-03-20 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552170942365-HPQB5LL3D2SQPNDZKH0J/Alain+studio+2b.jpg HOME https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1655669749334-97TNW1E4FIBKLEGZP0LM/JTB+Pandemic.jpg HOME - Jordan Tourism 'Pandemic' 2021 The objective of this campaign was to re-boost the tourism sector in Jordan paralyzed by a global spreading pandemic in 2021. But how to appeal to an international audience traumatized by all the restrictive travel and safety measures due to covid-19? The idea was to divert the restrictive safety measures and uses them as a pretext to showcase the beauty of the country. The effect was instantly liberating. and the campaign a great success. Agency: Memac Ogilvy Jordan Creative Director/Art Director/Copywriter: Alain Shoucair https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552491963496-EBIKQSY0YOO23LCO2SE0/MG+Flags3+4x3.jpg HOME - Moneygram 'Flags' Lebanon-Philippines By juxtaposing the right 2 flags, the form of an arrow is revealed, thereby symbolizing the act of transfer from one country to another. Agency: Drive Dentsu | Creative Director: Alain Shoucair | Art Director: Jad Nassif Beirut 2013 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552491956912-TZQZ10GNMEPO5GTKMZ6O/MG+Flags1+4x3.jpg HOME - Moneygram 'Flags' Germany-Jordan By juxtaposing the right 2 flags, the form of an arrow is revealed, thereby symbolizing the act of transfer from one country to another. Agency: Drive Dentsu | Creative Director: Alain Shoucair | Art Director: Jad Nassif Beirut 2013 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552491957105-TY3UB5Y4PYCGS973XM2Z/MG+Flags2+4x3.jpg HOME - Moneygram 'Flags' UAE- Djibouti By juxtaposing the right 2 flags, the form of an arrow is revealed, thereby symbolizing the act of transfer from one country to another. Agency: Drive Dentsu | Creative Director: Alain Shoucair | Art Director: Jad Nassif Beirut 2013 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552252828706-WXJ0YT1JYAA37I8H3W19/Tinol+all+visuals+low.jpg HOME - Tinol 'live life brightly' Summer 2017 multivisual outdoor campaign for Tinol Paints. Agency: Bluetrain | Creative director: Alain Shoucair | Art Director: Alain Shoucair | Copywriter: Derek Payne Beirut - July 2017 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552554018235-MSCUO9KCJHPBKP7QVK1D/Tinol-Kantari-%27happening-now%27.gif HOME - Tinol Kantari 'happening now' Special Led outdoor execution that was placed on the roads leading to Tinol’s new showroom in Kantari during the night of the inauguration, with the objective of creating a hype around the event. Agency; Bluetrain | Creative Director: Alain Shoucair | Art Director: Nour Nassoura Beirut 2018 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552413130697-0E4AKWT3ZG6OYHAX2CKX/Delonghi-Beware+of+indoor+pollution-Carpets.jpg HOME - Delonghi Air Purifiers 'Carpets' Few people know that pollution can be up to six times higher indoors than outdoors. The objective of this campaign aimed to raise awareness about the dangers of indoor pollution. The two red and white striped chimneys of the Zouk Mikael power plant in Lebanon are for many a stark visual reminder of the presence of outdoor pollution in the country. Therefore, the idea was to associate them with everyday household objects. Agency: Drive Dentsu | Creative Director: Alain Shoucair | Art Directors: Marc Abou Jaoude, Caustik Beirut 2014 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552413159547-D7AKZ1RZIPPQ58VAJI3T/Delonghi-Beware+of+indoor+pollution-Boots.jpg HOME - Delonghi Air Purifiers 'Boots' Few people know that pollution can be up to six times higher indoors than outdoors. The objective of this campaign aimed to raise awareness about the dangers of indoor pollution. The two red and white striped chimneys of the Zouk Mikael power plant in Lebanon are for many a stark visual reminder of the presence of outdoor pollution in the country. Therefore, the idea was to associate them with everyday household objects. Agency: Drive Dentsu | Creative Director: Alain Shoucair | Art Directors: Marc Abou Jaoude, Caustik Beirut 2014 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552412755474-VL86XS5QTGN5E1487EPF/Delonghi-Beware+of+indoor+pollution-Spray.jpg HOME - Delonghi Air Purifiers 'Sprays' Few people know that pollution can be up to six times higher indoors than outdoors. The objective of this campaign aimed to raise awareness about the dangers of indoor pollution. The two red and white striped chimneys of the Zouk Mikael power plant in Lebanon are for many a stark visual reminder of the presence of outdoor pollution in the country. Therefore, the idea was to associate them with everyday household objects. Agency: Drive Dentsu | Creative Director: Alain Shoucair | Art Directors: Marc Abou Jaoude, Caustik Beirut 2014 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552413404629-K8FGTOMBZE2G7X7CJ0X3/Delonghi+Air+Purifier+Pans.jpg HOME - Delonghi Air Purifiers 'Pans' Few people know that pollution can be up to six times higher indoors than outdoors. The objective of this campaign aimed to raise awareness about the dangers of indoor pollution. The two red and white striped chimneys of the Zouk Mikael power plant in Lebanon are for many a stark visual reminder of the presence of outdoor pollution in the country. Therefore, the idea was to associate them with everyday household objects. Agency: Drive Dentsu | Creative Director: Alain Shoucair | Art Directors: Marc Abou Jaoude, Caustik Beirut 2014 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552569910917-5VLAIZJQYC8K7EEAFU7I/delonghi+monalisa+press+2000.jpg HOME - Delonghi 'Mona Lisa' Press Ad Press ad to support the campaign developed for Delonghi coffee machines under the same creative platform that making the perfect coffee is like achieving a masterpiece which is only possible with a Delonghi machine. Agency: Drive Dentsu | Creative Director: Alain Shoucair | Art Director: Marc Abou Jaoude | Copywriter: Alain Shoucair Beirut 2012 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552308608753-UI9A1PM998SFO57NG5RE/01-Delonghi+%27Mona+Lisa%27+direct+mailer.jpeg HOME - Delonghi 'Mona Lisa' Direct Mailer B2B Direct Mailer developed for Delonghi with the objective to boost sales during the Christmas season. The Idea was to provide unique recipes to demonstrate the flexibility of Delonghi machines and share the passion of making the perfect coffee with all coffee lovers. Agency: Drive Dentsu | Creative Director: Alain Shoucair | Art Director: Marc Abou Jaoude | Copywriter: Alain Shoucair Beirut 2012 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552413851559-IK28ORU5F6E6S3ICG5H9/NEUC-Jail-4x3.jpg HOME - NEU 'Jail' Illegally tapping into powerlines is common in certain regions of Lebanon which leads to surcharging the electrical power plant thus resulting in electricity outage. This outdoor is part of a national campaign to raise awareness on the issue, informing citizens that electric piracy is a crime punished by law. Agency: Drive Dentsu | Creative Director: Alain Shoucair | Art Directors: Alain Shoucair, Diana Kiblawi Beirut 2014 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552412068555-49X6TKJZRBEAUURPP78Y/Pikasso-Hope-4x3n2.jpg HOME - Pikasso & Drive Dentsu 'Network of hope' M&C Saatchi MENA kicked off an initiative with Pikasso to gather almost all the advertising agencies from Lebanon and Jordan, unifying them by working under one big message: HOPE. As a result, 23 advertising agencies from Lebanon and 10 advertising agencies from Jordan have each developed visuals that were printed by Pikasso and were mounted on 4X3m panels starting December 29, 2014 sending out a positive note for a new 2015. Agency: Drive Dentsu | Creative Director: Alain Shoucair | Art Directors: Alain Shoucair, Marc Abou Jaoude Beirut 2015 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552492939777-WU5WT08X2FGJ3NP9ME5Q/Tanmia-bench-2000px.jpg HOME - Tanmia Chicken 'bench' Agency: Grey | Creative Director: Alain Shoucair | Art Director: Alain Shoucair | Photographer: Astrid Challita Beirut 2011 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552492937791-X0YZNS07NHJUF1KXLJ0P/tanmia-podium-2000x.jpg HOME - Tanmia Chicken 'Fashion show' Agency: Grey | Creative Director: Alain Shoucair | Art Director: Alain Shoucair | Photographer: Astrid Challita Beirut 2011 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552492975419-TXK9DZ2BIFASIYCM1XYG/tanmia-hitchhiker-2000px.jpg HOME - Tanmia Chicken 'Hitchhiker' Agency: Grey | Creative Director: Alain Shoucair | Art Director: Alain Shoucair | Photographer: Astrid Challita Beirut 2011 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552492974312-FKTCNWVJW9XEZA5D6OVY/tanmia+santa+2000px.jpg HOME - Tanmia Chicken 'Santa' Agency: Grey | Creative Director: Alain Shoucair | Art Director: Alain Shoucair | Photographer: Astrid Challita Beirut 2011 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552493885172-LLB136PBOIJPOIQJXHZZ/ETA+beach.jpg HOME - Egypt Tourism 'Hiyeroglyphs' Unpublished work for Egypt Tourism Authority. Agency: Grey | Creative Director: Alain Shoucair | Art Director: Alain Shoucair | Copywriter: Derek Payne Beirut 2008 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552493885581-0PRP61BDWK20QEB0EY5Y/ETA+pyramids.jpg HOME - Egypt Tourism 'Hiyeroglyphs' Unpublished work for Egypt Tourism Authority. Agency: Grey | Creative Director: Alain Shoucair | Art Director: Alain Shoucair | Copywriter: Derek Payne Beirut 2008 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552493878128-LS170S7GCQ7P36R4AZDU/ETA+golf.jpg HOME - Egypt Tourism 'Hiyeroglyphs' Unpublished work for Egypt Tourism Authority. Agency: Grey | Creative Director: Alain Shoucair | Art Director: Alain Shoucair | Copywriter: Derek Payne Beirut 2008 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552493878528-RGQW20N24KUXEOP14BK6/ETA+diving.jpg HOME - Egypt Tourism 'Hiyeroglyphs' Unpublished work for Egypt Tourism Authority. Agency: Grey | Creative Director: Alain Shoucair | Art Director: Alain Shoucair | Copywriter: Derek Payne Beirut 2008 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552494424437-75LTD70TCYE1RJSB5DBN/green+party+tombstone+BB+artwork.jpg HOME - Green Party 'Tombstone' Outdoor campaign for the lebanese green party to recruit new members. The headline says 'Enroll before our geography becomes history' Agency: Grey | Creative Director: Alain Shoucair | Art Director: Alain Shoucair Beirut 2009 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552410619043-0D02JK26NPU3L69O2HCU/Gebran+10+yeards+2000px.jpg HOME - Gebran Tueini '10 years oath' Visual theme created for the 10th year commemoration event of Gebran Tueini, former publisher of the daily newspaper An-Nahar and Lebanese politician who contributed to the Cedar Revolution demonstrations in march 2005 during which he gave his famous oath of independence speech. Gebran was assassinated in a car bomb in December 12th, 2005. Agency: Drive Dentsu | Creative Director: Alain Shoucair | Art Director: Marc Abou Jaoude Beirut - December 2015 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552493400600-4LL98DOV2B1IY1CEO0D8/nadim+40x30+billboard+artwork.jpg HOME - Nadim gemayel 'resemblance' Visual developped for Nadim Gemayel for the parliamentary elections of 2009 as a clin d'oeil to the iconic most famous portrait of his father Bachir Gemayel, who was a political and christian lebanese leader, president and martyr. Agency: Grey | Creative Director: Alain Shoucair | Art Director: Alain Shoucair | Photographer: Joe Kesrwani https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552308123123-KPHZNQZ3YGD1VZ2N6HMF/26-Billboard+Army+40x30.jpg HOME - IAA 'It's up to you' This 4x3 outdoor campaign was an initiative from Grey endorsed by the international advertising association Lebanon chapter to support and encourage the lebanese army soldiers fighting islamist militant organisations in Nahr al Bared an UNRWA palestinian refugee camp near Tripoli in may 2007 Agency: Grey | Creative Director: Alain Shoucair | Art Director: Alain Shoucair | Copywriter: Ghassan Chedid Beirut 2007 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552494740155-HFC6T09OADG27AE2SWDF/Alarabiya+Dubai+Panel.jpg HOME - Al-Arabiya News 'Chess' Outdoor panel for AlArabiya news channel in Dubai Agency: Grey | Creative Director: Alain Shoucair | Art Director: Alain Shoucair Beirut 2008 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552495669407-B1USQYZ7JF4D791QSA6O/Byblos+your+bank+for+life.jpg HOME - Byblos Bank 'Your bank for life' Agency: Grey | Creative Director: Alain Shoucair | Art Director: Monique Bejjani Beirut 2010 https://www.alainshoucair.com/news-1 daily 0.75 2019-03-14 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552213279202-1Y9AT2UM8NNJLGKSIOJD/img-1487580130-4937.jpg News - ALAIN SHOUCAIR: On a Bluetrain off to a Stellar start On a Bluetrain off to a Stellar Start https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552306633215-5U7AE6RTG87U6DN49AS2/communicate+picture.jpg News - IT’S AN ADVENTURE Communicate Levant/February 2017 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552295402181-ZYP8M8833IKGYPBZ1SH5/my+life+in+ads.jpg News - MY LIFE IN ADS WITH ALAIN SHOUCAIR Arab Ad/December 8, 2016 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552305879581-ZKLR999XS0BU9DMR97IC/yarewhatcopy.jpg News - YOU ARE WHAT YOU WEAR: ALAIN SHOUCAIR Life Executive Magazine/February 27, 2016 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552304829888-X3S2V6TPT9X49KDN4CU1/orchestrating.jpg News - ALAIN SHOUCAIR: ORCHESTRATING NOVELTY Arab Ad: October 13, 2016 https://images.squarespace-cdn.com/content/v1/5c843e159b7d153f4102c9a2/1552306830702-VFEU54VQPMQE5F64C6N0/sabah+tribute.jpg News - FUN & COLORFUL TRIBUTE TO LEBANESE ICON SABAH My Beirut Chronicles/August 21, 2015